Marketing is sharpening its focus on the ‘D’ word whether it is the Digital market or Digital photography market. Just 20 years ago, people were considerably less aware about this market as well as the charming opportunities that it could provide.

The market for digital photography is estimated at USD 82.6 billion by the year 2016, registering a growth of 5.9% annually.

The global digital photography market has perceived a wide spread acclaim primarily due to the advent of social networking sites such as Facebook, Instagram, Tumblr, and Pinterest. Increasing popularity of social networking and the custom of sharing images over various platforms has led to the evolution of the digital photography market. Applications and services such as picture editors including Adobe Photoshop have also aided in surging demand for digital photography

The photography market, particularly the digital photography is expected to spectacle phenomenal growth in developing markets such as India and China due to upsurge in earnings capacity of its population. Japanese corporations are expected to spend comprehensively on research and development of high end camera products to bring on new novelties in digital photography field.