DIGITAL MARKETING

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DIGITAL MARKETING

A course to speed-launch your career!
Learn to manage digital campaigns, analyse data, and grow revenues for companies & brands.

According to TRAI, in 2016, India had 36.74 crore Internet subscribers – and the number is growing every day. India is going digital – which is why recruiters are looking for trained people in Digital Marketing to drive growth! With Arena’s quick course in Digital Marketing, develop the skills that will get you a job & build your career.

Program Overview

India’s digital advertising spends will reach 25,800 crores by 2020*. Digital Marketing is the umbrella term for the marketing of product and services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other display medium. To manage these ad campaigns, companies need thousands of trained professionals. Prepare for these jobs with Arena’s Digital Marketing courses.

Course Highlights

  • Generate leads & aggregate audiences on social media
  • Attract customers & drive sales, adding to your company’s profits
  • Run digital marketing campaigns using tools like AdWords, mobile marketing, YouTube marketing and Web Analytics
  • Leverage SEO (Search Engine Optimisation) to get websites listed in top search engine results
  • Measure the success of Mobile Marketing & analyse its reports

Course Module

  • Marketing Principles
  • Search Marketing
  • Search Optimization
  • Display Advertising
  • Email Marketing
  • Mobile Marketing
  • Analytics
  • Project
  • Search Marketing
  • Social Media Marketing
  • Social Marketing Optimization
  • Content Marketing
  • Affiliate Marketing
  • Inbound Marketing
  • Email Marketing
  • Lead Nurturing
  • Legal, Ecommerce
  • Web Technologies
  • Analytics
  • Project

Career options

After completing Digital Marketing course from Arena, you join as:
  • Digital marketing manager/ consultant
  • Digital sales executive
  • SEO (Search Engine Optimization) specialist
  • Social Media Marketing expert
  • Content marketing executive
  • Web & PPC (Pay Per Click) Analyst
  • Online Reputation Management executive
  • Digital Marketing Executive
    • SEM Executive
    • Social Media Analyst
    • Internet Marketing Executive
    • Freelance Digital Marketer

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